Facebook and Google are having a hissy fit because Apple has ruined their nefarious app tracking strategy.
Technology
If you thought Facebook invented its social network out of the kindness of their heart because they wanted old friends to reunite and remain connected with one another, guess again. If you thought Google provided its powerful search engine simply to make life easier for us all, guess again. The truth is that both Facebook and Google make millions upon millions of dollars from ads related to app tracking.
When you log into Facebook and then visit Amazon or American Airlines in a separate browser window, Facebook tracks your traffic across the web and knows what item you were looking at on Amazon and the trip you were planning on American. When you search for a dentist on Google, it knows you likely have a toothache and tracks which dentist you are planning to visit. Both companies then sell the data and knowledge they’ve collected about you to 3rd parties who then eagerly blast you with targeted ads based on the obtained information.
Thankfully, Apple decided enough was enough and used one of its latest updates to put an end to app tracking for anyone using Facebook or Google on its iPhones, iPads, and computers. Now, as expected, the media companies are going absolutely berserk.
Last month, Facebook warned its investors that Apple’s decision to block app tracking is costing the company $10 billion per year. Additionally, Google has stooped to name-calling and says Apple’s block feature is “ineffective.”
According to Google, “other platforms” (yep, Apple) are “bluntly restricting existing technologies used by developers and advertisers” and is utilizing a “narrow definition of tracking” that is “misleading, counterintuitive, and confusing,” and “incentivizes less transparency, creating more dangers for privacy.”
Or, in other words, their decades-long practice of tracking users and their every move across the internet, collecting the information, then selling it for millions of dollars in profit has come to an end — and they don’t like it.
Thankfully, Apple’s decision to squash app tracking is working. Facebook’s (Meta) stock is down and Google’s (Alphabet) stock took a dip once Apple put its foot down.
Oh, and the privacy of Apple users has been restored — and Facebook and Google are FUMING!!
OK WASSUP! discusses Technology News:
Apple puts an end to app tracking.
Thankfully, Apple’s decision to squash app tracking is working. Facebook’s (Meta) stock is down and Google’s (Alphabet) stock took a dip once Apple put its foot down. […] -DJ
Thanks for this info DJ.
Regular readers may recall I have nothing but total distain for Facebook. Never trusted Zuckerberg and his “social network” from day One. And now Google is proving to be almost just as despicable in its deceitful business operations as Facebook/Meta.
Boy I’ll tell ya…..smh!