Have you ever been completely exhausted during the middle of the day and found yourself longing for the comfort of a bed and pillow for even just a little while? Well, if you live in New York City, then The Dreamery nap bar may be for you.
Entertainment
Casper (the mattress company) has opened The Dreamery in New York where people can pay $25 for a 45-minute nap session. Located in the Soho neighborhood of Manhattan, the new nap bar will provide you with access to a nice clean bed outfitted with a Casper mattress, sheets and pillow, as well as other surprising amenities such as pajamas, a sleep mask, earplugs, Casper-branded socks, face wash, toothbrush, and a comb that reads “bedhead taming device.” Opened just last week, the nap bar adjoins the new Casper mattress store opened in February 2018.
If you live in one of the outer boroughs or as far away as Long Island and are in need of a place to crash while in Manhattan, if you can use a quick catnap in the middle of the day before heading back to the office, if you have some hours to kill and need to chill before a flight, or if you just want a place to lay your head before a night out on the town, then the Casper Dreamery is the answer to your prayers.
Check out the video below and learn more for yourself.
THANK GOD IT’S FRIDAY!
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DJ, I’m telling you….your inclination to cover a very different kind of topic on Fridays (versus your Mon-Thurs, posts which I always look forward to reading) is just one more reason I enjoy this site so much. 🙂
Full disclosure: As a young child, I grew up taking naps. We (my sibs and I) didn’t like it one bit but my mother was a BIG believer in having her little ones shut it down for a few hours in the afternoons, especially thru the week, during the hours her favorite shows were on (All My Children and General Hospital)…Lol.
Funny thing is -a much as I hated to take a nap as a kid, I really like naps now..and do so when I can..Lol
Okay so my first thought was – this is a marketing gimmick. And based on the quick-glance research I did, that’s pretty much what it is. Suffice it to say it ain’t for me but hey…if there really is a market out there for this…well then carry on. 🙂
“I tried to fall asleep in the Dreamery, Casper’s new nap bar”
Excerpt:
…the Dreamery is fundamentally a way to grow brand awareness–what *Parikh calls “building community.” It goes something like this: A passersby might drop in and decide to take a nap, even just for the novelty of it–and as a result, they try Casper’s products. If they have a good time and enjoy the space, maybe they’ll think of the company the next time they need a mattress. […] – Katharine Schwab, writer at Fast Company.com
*Neil Parikh, cofounder and COO of Casper
Thank you for your kind words, Truthiz1. I prefer to switch up the Friday topics from the grit of politics, etc. to something more enjoyable as a kick-start to the weekend.
Although the Casper Co. is very likely (and wisely) using their nap bar as a marketing tool to sell mattresses, the concept of a nap bar in NYC is nothing new. Other nap bars also exist in Manhattan that are not at all connected to a mattress company and are reportedly doing good business. I guess New Yorkers with their hectic schedules really do need time to nap during the day.
– DJ