KitchenAid is known for their quality kitchen appliances. So why then did they display a lack of quality following last week’s Obama vs. Romney presidential debate?
During the debate, President Obama spoke fondly of his grandmother, who passed away only a few days before he was elected in 2008. But for some reason, someone at KitchenAid thought it would be a cute and funny idea to post the following tweet to the company’s Twitter page:
In case you don’t understand Twitter-speak, “gma” stands for Grandma.
The embarrassed head of KitchenAid, Cynthia Soledad, immediately took to Twitter with a swift apology:
(READ THE TWITTER FEED FROM THE BOTTOM UP)
"KitchenAid is known for their quality kitchen appliances. So why then did they display a lack of quality following last week's Obama vs. Romney presidential debate?"
Hmm. Maybe I'm missing something(?)
But it appears that the insulting comment was the work of a staff person (or persons) on the KitchenAid's twitter team. And it also appears that as soon as the head of KitchenAid was made aware of the insulting message she took to twitter with a "swift apology."
If that is indeed the case then I think the subject title is just a little misleading DJ.
I know Kitchenaide apologized for what happened. But they did let this employee put out statements for them on Twitter so that person was speaking for Kitchenaide. Seems like Kitchenaide is responsible here. I'm glad they spoke up right away though.
Thank you for pointing that out Truthiz, however BD is correct here. Since Kitchenaid was employing their own Twitter team, the deviant who posted the tweet was representing the company. So in theory, Kitchenaid was responsible for its twitter content and was therefore at fault. However, I do agree that it was the right thing to do for the company to come forward and apologize immediately.
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